How to Design The Perfect Facebook Cover

Your Facebook page is a large, exposed image just above your Facebook profile, just above your profile photo on Facebook. Just like a profile photo, the photo on the cover is public, so anyone who can be in your profile can see it. On the one hand, you can take an old picture from a desktop computer, mobile device or cloud service and set it as a cover, but do not kid yourself with ordinary photos you can’t do much, be creative on Facebook! Regardless of what you choose, remember that adapting your own cover to the platform provides benefits that are not limited to a more beautiful image. This is especially important if you use your Facebook profile also for professional and business purposes.

Here are some clever ideas and suggestions around creating the perfect Facebook cover.

facebook cover pack

Using a Facebook Cover Template

Buying a template and modifying it is one of the easiest ways to customize your cover. The template is a pre-designed graphic that allows you to personalize your profile in a seamless way. There is also a lot of freedom: templates usually contain a whole range of customizable images and fonts. Thus, while the template will be improved to a certain extent (read: the default layout of the cover), there is still a high degree of personalization due to the fact that templates allow you to customize images, fonts, colors and copies or text to your liking. Templates are usually available in PSD (Photoshop data file), PDF or JPG for convenience and compatibility. Depending on the designer who created the template, you’ll also have a choice of different themes. For example, some templates are geared towards a more minimalist or white approach to space, while others have a more detailed theme, such as a wedding or a headshot. After combining a specific theme, such as these possibilities, with almost unlimited ways to customize various elements in the template, you have a lot of freedom in creating your own template.

Here are some examples of a great facebook cover.

facebook cover page

How to Add Your Facebook Cover Photo

Despite which template you will choose or create by yourself , you’ll still have to take your cover photo and upload it to your Facebook profile. According to Facebook, your cover photo “displays at 820 pixels wide by 312 pixels tall on your Page on computers and 640 pixels wide by 360 pixels tall on smartphones”. However, you will find that most templates and reputable social media blogs recommend going with 851 x 315 px, since that is what Facebook recommends to improve loading speed as a sRGB JPG file.

This always-up-to-date article by Buffer does a great job of outlining the latest specifications around Facebook cover images and videos.

Doing so takes only a few steps:

  • Step 1 – Sign into your Facebook profile
  • Step 2 – Hover with your cursor over top of the “Update Cover Photo” signifier at the top-left of the current cover image
  • Step 3 – Click on Update Cover Photo, or click on Add Cover Photo if there’s no image yet on your cover
  • Step 4 – Decide whether you want to upload an entirely new image or just choose one from your current collection
  • Step 5 – After you select an image, you’re able to reposition it by clicking on it and then dragging it up or down
  • Step 6 – Finish by clicking on Save Changes

The Benefits of Using a Facebook Cover

Depending on whose profile you stumble upon, you’ll notice that some people and even businesses just don’t bother with adding an image to make their cover section presentable and attractive. Reasons range from the perception of the process being too complicated to underestimating the usefulness of having such a cover in place for your brand.

At this point, now that we’ve looked at how to either get a superb template or design your own cover, it makes sense to explore the benefits of adding a cover to your Facebook profile—and there are many measurable benefits to go around.

99designs’ eye-opening infographic takes a look at some hard stats of brands and businesses that have a Facebook cover:

  • Brands with a redesigned cover are 130% more successful than those without
  • 82% of small businesses (businesses with fewer than 100 employees) with redesigned covers received increases Likes while only 35% of other businesses saw increased Likes
  • 79% of businesses with a redesigned cover had greater engagement than those without (broken down into 78% of those that had a greater number of Likes, 32% that had more comments, and 11% that saw more online sales)

Data like this is extremely vital because it makes a persuasive case that using covers for your profile isn’t just nice to look at. In addition, if you’re a brand or are running a business, utilizing a cover with an on-point image that’s consistent with your branding can lead to better results on everything from Likes to actual conversions on your site.

Covers Are an Extension of Your Branding

If you’re a brand or a design business, you should realize how important a stunning cover image will be to driving more conversions, sales, and engagements—all desirable outcomes if you are selling your design expertise and services.

Having the right cover that matches your branding and captures people’s attention when they land on your Facebook profile is essential to your business. The most straightforward route would be to simply get a beautiful and well-designed Facebook cover template from our marketplace. If you feel a bit more adventurous and have the extra time to put in to design your own from a bunch of preset layouts, there are several web-based cover creators that you can delve into.

At the end of the day, what really matters is getting an impressive an on-brand design as your cover, so you can attract more business, sales, and engagement.


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