A clean and clinical rebrand for a speech & language therapy service in the UK.
New branding package as well as rebrand for new website.
Live at slt.co.uk
Design process of rebrand
A great product experience starts with a good understanding of your users. Not only do you want to know who they are, but you want to dive deeper into their motivations, fears, mentality, and behaviuor.
But how do we know what our users really want?
We’ll take a look into the mind of users by deconstructing UX personas, user stories & job stories, and user experience maps. If you’d like to learn more, check out the free Guide to UX Design Process & Documentation.
Once you have a rough idea of your product definition and how it fits into the current market, it’s time to dive into user-centric modeling. User modeling and analysis will be the ultimate reality check on whether people would actually be excited about your product. Your goal here is to understand their struggles, know the details of circumstance and context, and gauge their reactions to your current product.
Are you interested in rebrand your company? I would love to help you and improve your brand.